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‘Hunger Games’ star Amandla Stenberg calls out Kylie Jenner over cornrows photo

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In a recent Instagram post, Kylie Jenner, the youngest of the Kardashian family, shared a selfie of her wearing cornrows. In response, 16-year-old Amandla Stenberg, known for her role as Rue in TheHunger Games, took her to task, accusing Jenner of cultural appropriation.

when u appropriate black features and culture but fail to use ur position of power to help black Americans by directing attention towards ur wigs instead of police brutality or racism #whitegirlsdoitbetter

Stenberg ironically hashtagged her comment with #whitegirlsdoitbetter, as the racially insensitive term was trending on Twitter throughout the day—she wanted to draw attention to Jenner appropriating black culture as a white woman. Jenner was also called out for an alleged blackface photo back in April.  

Cornrows are a popular hairstyle for black women and men, though thanks to racially biased rules, the hairstyle has been banned in some schools and in the military.

In a YouTube video called “Don't Cash Crop On My Cornrows,” Stenberg discusses the problematic ways the hairstyle is culturally appropriated, and how racist stereotypes have led to cornrows meaning something different for different races—black people may be considered unprofessional wearing them, while white women might be considered avant-garde: 

Appropriation occurs when a style leads to racist generalizations or stereotypes where it originated, but is deemed high fashion, cool, or funny when the privileged take it for themselves. Appropriation occurs when the appropriate is not aware of the deep significance of the culture they’re partaking in.

Jenner didn’t seem particularly concerned with Stenberg’s diss, however. She responded by saying, “Mad if I don’t, Mad if I do… Go hang w Jaden [Smith] or something.”

Photo via Disney ABC/Flickr (CC BY ND 2.0)


Sony responds after fans launch #BetterPSN on Twitter

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A major point of contention between PlayStation and Xbox fans has been the quality of each console’s respective online network services. Minus DDoS attacks, it’s pretty obvious that Microsoft has been offering the better online experience.

The disparity is so great that an online movement, initiated on gaming forum NeoGAF, started demanding a better PlayStation Network. Using the hashtag #BetterPSN, fans tweeted Sony asking that the company better its network. A website was even created to help visualize all the traffic the hashtag generated.

While all of this was going down, gamers awaited Sony’s response. A little more than two weeks into the online movement, Sony finally spoke up.

In a statement, a Sony spokesperson said, "Feedback from our community is very important to us and helps guide our ongoing commitment toward making PlayStation the best place to play." The spokesperson went on to say, "We encourage users to submit ideas on ways to improve PlayStation products and services here: http://share.blog.us.playstation.com/. We appreciate the dialogue we have with our gamers and have built and improved features based directly on their input." 

There were number of concerns fans wanted addressed, and sadly Sony did not respond to any one specifically. On NeoGAF, these improvements included:

  • Better/more CDN's with universally consistent speeds that are competitive with Live/Steam/Origin...etc

  • Free, unlimited (or at least significantly increased in size) cloud storage for saves, as well as a family account feature set for saves (no need for sub accounts), auto-sync save files as they are modified

  • Username changing along with a username history system in the user's profile page

  • Behind the scenes (less disruptive) maintenance

  • Cloud storage for screenshots, especially trophy screenshots (maybe recordings too if 30 sec or less?)

  • Rentable servers for when official servers are taken down

In the past, the better online infrastructure of Xbox Live was attributed to the $60 yearly paywall in front of it. Now that online gameplay on the PlayStation 4 requires a PlayStation Plus account, which runs $50 a year, fans now expect the same quality of service.

H/T Venture Beat | Photo via Leon Terra/Flickr (CC BY 2.0)

Porn star Mia Khalifa exposes NFL star Duke Williams' shady DMs

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Drake learned the hard way that one should not slide into porn star Mia Khalifa’s DMs. And now, football player Duke Williams is learning that same lesson, after Khalifa exposed his shady Twitter messages.

The Buffalo Bills safety reached out to Khalifa on numerous occasions since February of this year, to no avail. After his last message to her on Sunday, Khalifa decided she’d had enough of his intrusive DMs and decided to drag him, as they say.

While Williams hasn’t formally acknowledged her response, he did retweet the following.

Lebanese-born Khalifa was voted the most-searched-for porn star on Pornhub, so it’s not a shock that she’s a hot commodity. But despite her high-profile porn career, she’s currently in a relationship, and does not appreciate unwanted DMs.

But even if she was single, after two unanswered DMs, Williams should have taken the not-so-subtle hint.

H/T The Big Lead | Photo via Mia Khalifa/Twitter

Neil deGrasse Tyson's #PlutoFacts want to teach you about the iconic dwarf planet

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With the New Horizons probe at the precipice of the Pluto flyby, scientists and science enthusiasts are tweeting facts about the dwarf planet with the hashtag #PlutoFacts. Astronomer, science communicator, and hero of the Internet, Neil deGrasse Tyson, is leading the charge.

We are learning so much more about Pluto thanks to the New Horizons probe NASA launched in July 2009. You can follow along the action here.

Photo via Scott a hurst/Wikimedia (CC BY 3.0)

Twitter is hostile to new users—just ask my mom

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"I'm fed up with know-it-all, self-righteous people," read a frustrated text I received from my mom, Donna Larson, on Monday. As a casual Twitter user, my mom had just run into her very first trolls.

After sharing a link about President Obama commuting the sentences of drug offenders, a few accounts chimed in with unsolicited responses to her tweet.

These accounts did not follow my mom, nor were they anyone she knew personally. Because she shared a link to a news article, people swarmed in and began harassing her. She did reply to one person (with a smiley face), before I told her to stop engaging with people on the Internet altogether—at least for long enough to make the trolls lose interest.

As a reporter, I'm used to people criticizing me. I open myself up to comments about my writing, my appearance, my beliefs—a broad range of things I post on the Internet are publicly available for bullies to pick apart whenever they want to. For better or worse, I've become accustomed to it. I hate it, but as a member of the media, it feels like I am required to have a public presence on Twitter, arguably the most media-centric social network.

My mom, on the other hand, only signed up for a Twitter account so she could follow my friends and I, read the stories I share, and try and keep up to date on news and information she might not find on Facebook. "I usually look at the Twitter news feed daily," she explained to me. "I especially like to check out people I follow in travel then trending news. I learned of several good deals on travel and sites I want to visit."

Like most of us, she's not there for the hate. But what exactly is she there for?

Twitter's identity crisis

In recent months, Twitter has come under scrutiny for its ongoing failure to articulate its own identity—a prerequisite for getting more people on the platform. After former CEO Dick Costolo stepped down and the company put Square CEO and Twitter co-founder Jack Dorsey in the interim role, even more questions arose around whether or not Twitter could fix its problems and make Wall Street, and its users, happy.

Even employees at Twitter struggle with how to define their company, according to a report from the New York Times.

Wander the halls of Twitter’s San Francisco headquarters and ask random employees in a black T-shirt with a little blue bird and they will give you a different answer, too. I’ve heard people tell me it’s a place for real-time communication, a second screen for television, a live-events vertical, a place for brands to connect with people and a media communications platform.

A constant complaint among Twitter users is the company's failure to control vitriol and harassment on the social network. Although under Costolo's leadership the company implemented a number of improved reporting features, rape and death threats continued apace while groups like #gamergate sprung up.

It's easy for someone to create an account, search for public tweets, and reply to these people without having any idea who the person is behind the Twitter handle.

The replies my mom received were nothing compared to what some people experience on Twitter. For instance, in January, Lindy West wrote about her experience regularly receiving violent threats against her safety, and Twitter's responses did nothing to remove the harassers or even consider them threats.

Twitter took a number of steps in the last few months to beef up the reporting process, and Costolo, while still CEO, admitted that the company "sucks" at dealing with trolls.

Discouraged on a hostile platform 

Less of a seasoned Internet veteran, my mom was hurt by the hostile comments lobbed senselessly in her direction. As someone who doesn't live on the Internet and understand the community the way I do, strangers dumping garbage in her mentions was revolting.

"Bullying behavior is dangerous to a community, whether on a children's playground or in an adult community," she said. "It creates fear and intimidation. Both children and adults change their minds, not because of discussion and facts, but rather because of fear of personal attack."

I've become disenchanted with Twitter lately, in part due to interactions like those my mom had. And her experience got me thinking—why would I encourage someone to get a Twitter account if they don't already have one? 
Why would I encourage someone to get a Twitter account if they don't already have one?

The service is still a great way to stay up-to-date with news, and when you follow accounts and topics you enjoy, it can be very useful. However, sharing your own opinions is becoming more of a risk, because each time you hit "tweet," someone sitting behind an anonymous account can reply to it.

Instead of telling people to get an account to interact with other people, I think a major value is to follow already-established accounts as something of an RSS-feed. You can then connect to a service like Nuzzel, which distributes the relevant news that your networks and people you follow are sharing. That gives you the benefit of Twitter as a news source without making it necessary to engage with anyone at all.

Twitter is unique in that almost everything is public. Private accounts escape much of the potential for abuse other users experience, but unlike every other social network, interactions and profiles aren't siloed into individual groupings. On Facebook, you might run into a negative comment or a person who disagrees with you in an unhealthy way, but chances are, you know that person and can unfriend or comment accordingly.

Even Reddit, the site that's blasted time and again for hate-speech and discriminatory posts, has a moderation system. Flawed as its system may be, even Reddit isn't opposed to squashing hate speech. Unlike Twitter’s open arena, much of the bad stuff on Reddit thrives in separate subreddits.

Where I find the most value from Twitter these days is in group direct messages, individually-created groups that turn Twitter into a private feed. Right now I have five active group messages, all which include different friends from different backgrounds, some I know personally, some I only know from Twitter. There, I feel confident about sharing things; we might disagree with each other, but our voices are heard with civility, and the first reaction isn't to pounce. And we frequently share things privately to these Twitter groups explicitly because we are hesitant to post publicly for fear of harassment.

Beyond making your account private, the only real way to avoid hate speech on Twitter is to manually block or mute accounts and report them for harassment. New users might not be aware of how these features work, however, and it's difficult for someone who receives an overwhelming amount of harassment to constantly prune their mentions. (I explained to my mom how to block people she didn't want to appear in her mentions.) Even then, it's effectively a shadow ban until Twitter decides behavior is egregious enough to ban entirely—you might not see the continued harassment, but other people still can.

Twitter still remains a helpful tool for rallying individuals around certain causes and bringing together communities from different parts of the world to discuss issues in a public forum that would be impossible in any other circumstance. For instance, #BlackLivesMatter began as an activist hashtag to raise awareness about police shootings of black people including Mike Brown and Tamir Rice before turning into the rallying cry of an entire national movement. The problem is that activist hashtags work to both signal support for an issue and put a target on any tweet by making it easily searchable on Twitter. 

Activist hashtags work to both signal support for an issue and put a target on any tweet.

Despite the swelling of positive voices around social issues and support groups, negative noise seems to be getting louder, echoing throughout bits of Twitter that don't actively put themselves in the way of trolls. As my mom’s Twitter experience makes clear, people who don't @-mention, hashtag, or subtweet are still feeling the wrath of contrarian anger.

There are ways to automatically block accounts—like the ggautoblocker and Block Together—but explaining to my mom or anyone else who isn't already familiar with bots and block lists takes more effort than simply implementing it for them. The learning curve to use Twitter isn't getting any easier even after the company revamped the homepage and added a bunch of mobile updates. Trolls just add another layer of convoluted frustration.

Twitter is not a naturally accessible platform.

Twitter fatigue

I'm not alone in getting tired of Twitter. Other folks I've talked to, both in media and outside of the industry, are growing weary as well. Anecdotal evidence suggests that while Twitter is busy figuring out who will be its top brass and how they will change things for the better, Twitter users are tiring of the network they once loved.

Twitter is not a naturally accessible platform.

As much of a frustrating experience it might be, I do owe a lot to Twitter. Growing my social circle and professional network after moving to San Francisco would've been much more difficult without it. And I doubt all those people I now chat with on a regular basis would know me without our 140-character exchanges. I'm just not sure I would have the same experience had I joined the site now, rather than back in 2009.

The next few months will be crucial for Twitter. New leadership will need to figure out a direction and features that both nurture new and casual users like my mom while preventing those of us already entrenched in the community from being driven out by harassment.

After I tweeted about my mom's frustration, a Twitter representative messaged me offering her assistance. Because of my profile as someone in media, I have the advantage of Twitter being hyper-aware of any complaints I might have. It was great that they responded so quickly and assuredly, but I wondered if my mom, a non-verified user, would have received the same message. Twitter did not respond on the record when asked for a comment for this article.

In the meantime, my mom is blocking and reporting as necessary. She's not giving up on the service yet, nor is she going to stop sharing her opinions, although Monday's experience made her feel insulted and did make her question whether or not continuing to tweet is worth it.

"The solution is, argue back and get beaten up physically on the playground or verbally on Twitter or keep silent and go along with the bullies. Who is the winner?" she asked. "There is never a winner when people are bullied—the community is the loser."

Illustration by Max Fleishman

Escaped drug lord threatens Donald Trump on Twitter for racist remarks

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When Joaquin "El Chapo" Guzman escaped from a maximum-security prison in Mexico last weekend, the drug lord, whose empire has played a large role in violence on the Mexico-U.S. border, sparked Internet memes aplenty. But he also gave Republican presidential candidate Donald Trump fresh ammunition for his rants about illegal immigration.

Trump has gone on record again and again describing the evils of Mexicans who cross over into the U.S. illegally. He called them "rapists" and drug dealers in his speech announcing his candidacy for president.

But as Trump has inveighed against Mexicans on Twitter, he's attracted El Chapo's attention. The account allegedly run by one of El Chapo's sons has threatened violence against the real-estate mogul while calling him a homophobic slur. Trump has reportedly asked the FBI to investigate El Chapo, who still is on the loose and who has reportedly been taunting Mexican officials with photos of him riding in an airplane and enjoying a beer.

First, here's Trump's initial take on Guzman's escape.

After a few hours of reflection, Trump continued his verbal assault.

Whoever runs El Chapo's account then responded violently.

According to Mediaite, that tweet translates to "Keep fucking around and I’m gonna make you swallow your bitch words you fucking whitey milkshitter.” The final word is a Mexican homophobic slur.

"I'm fighting for much more than myself," Trump said in an interview after it was reported that he'd contacted the FBI. "I'm fighting for the future of our country which is being overrun by criminals. You can't be intimidated. This is too important."

Photo via Gage Skidmore/Flickr (CC BY 2.0) | Remix by Max Fleishman

Congressional Republicans are thirsty for love from Taylor Swift

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Taylor Swift is in our nation’s capital this week to perform in front of thousands of adoring fans at Nationals Park, and no one is more excited about it than members of Congress—in particular, Republicans.

From the Senate to the House of Representatives and even down to lawmakers' interns, the Grand Old Party couldn't shake off its Swiftie pride. Republicans rolled out the social-media welcome wagon for the pop superstar, pledging their allegiance to Swift (and implying an anti-Katy Perry stance.)

Sen. John Thune (R-S.D.) tweeted a photo of him and his daughters at Swift’s first D.C. show. He even used the hashtag for her latest album, like a true patriot.

But Rep. Martha Roby (R-Ala.) beat Thune to the punch with a friendly tweet and a sweet offer for Swift late last week. Look at those happy, young faces. They just scream, “Welcome to Washington!”

And before that, interns in the office of Rep. Ileana Ros-Lehtinen (R-Fla.) made a video of themselves lip-syncing to "Shake It Off." Because, of course.

Whoever runs the Twitter account for the House Republican Conference also put in a strong effort, tweeting at Swift on Tuesday afternoon with a reference to one of her lyrics. Well played, @HouseGOP.

But perhaps the thirstiest Swiftie on the hill is Rep. Will Hurd (R-Texas), who threatened to throw down with Rep. Roby.

He also admitted to listening to “Shake it Off” every morning.

And he couldn’t resist sliding into her mentions one last time.

Republicans are making a concerted effort to reach out to millennials, and declaring their allegiance to Taylor Swift is an easy way to reel them in. Perhaps it'll be more effective than joining Snapchat.

Swift's D.C. concerts are becoming hot-ticket items for political fundraisers, with politicians from both sides of the aisle wooing donors with great seats to her performances.

Twitter is already convinced that Swift is an elephant, not a donkey.

Screengrab via IleanaRosLehtinen/YouTube

‘Mockingjay Part 2’ was the most-tweeted movie of San Diego Comic-Con

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San Diego Comic-Con may be over, but so much happened at the convention that it’s not surprising that people will be discussing it through the end of the week. While everyone catches up on the news—trailers, cosplay they might have missed—Twitter decided to take a look at tweeting during proceedings. Trending results may not be what you expect.

Twitter revealed analytics Monday showing that a total of 2.9 million tweets about the event were shared between July 9 and July 12. Among those the final Hunger Games film Mockingjay Part 2 was the most-tweeted-about project. It beat not just the much-discussed superhero film Batman v Supermanbut also the massive Star Wars: The Force Awakens. Hunger Games star Jennifer Lawrence also topped the list of celebrities who were most tweeted about, while Twitter determined that when it came to TV shows Once Upon a Time was the fairest series of them all. The full lists are as follows: 

Most Tweeted-about movies:
  1. Mockingjay Part 2 (@TheHungerGames)
  2. Batman vs. Superman (@BatmanvSuperman)
  3. Star Wars (@starwars)
  4. Suicide Squad
  5. Justice League


Most Tweeted-about TV shows:
  1. Once Upon a Time (@OnceABC)
  2. Arrow (@CW_Arrow)
  3. Supernatural (@cw_spn)
  4. Teen Wolf (@MTVteenwolf)
  5. The Vampire Diaries (@cwtvd)


Most Tweeted-about celebrities:
  1. Jennifer Lawrence
  2. Jared Padalecki (@jarpad)
  3. Jensen Ackles (@JensenAckles)
  4. Misha Collins (@mishacollins)
  5. Dylan Sprayberry (@DSprayberry)

If you want to see specifically when people were tweeting and how much, Twitter also shared an interesting visualization which you can find along with the rest of their look back at comic-con on tis blog.

Enjoy the article? You'll love our video. Check out the latest from DotGeek on YouTube.

H/T Comic Book Resources | Screengrab via LionsgateFilmsUK/YouTube


Before ISIS recruited on Twitter, the U.S. worried about jihadists on Myspace

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In the fast-moving world of social media, 2008 seems like an eternity ago. That may be why a report created at the behest of the U.S. military by the Urban Warfare Analysis Center, a now-shuttered national security think tank, today reads a little like something out of another world. Or maybe the strangeness is due to the report being about how Second Life is ideal mechanism for converting normal American teenagers into murderous terrorists.

The report, entitled "How a Boy Becomes a Martyr: The Dangers of Web 2.0 Technology," was originally posted online back in 2010 by Public Intelligence, but it was recently rediscovered by the FOIA masters at MuckRock.

The report tells the fictitious story of how Pete, an angst-filled teenager living in Detroit, is enticed into becoming a suicide bomber through the trifecta of Myspace, radical Islam, and Second Life.

Pete's downfall beings when, looking for human connections he sorely lacks in real life, he creates a Myspace page. Pete is soon friended by a Lebanese man named Jafar. He becomes intrigued by the radical Islamist philosophy spelled out on Jafar's page, converts to Islam, and eventually starts interacting with Jafar's network of friends on Second Life.

Pete's race is never stated explicitly, but story is clearly showing how the dangers of the Internet can lure innocent white Americans to the dark side—literally.

He created an avatar, which is a computer-generated representation of himself. He makes himself look like someone from the Middle East with dark skin and stylish clothes. He is empowered by his new look.

The problem, the report argues, is that online spaces like Myspace and Second Life are largely un-policed and can easily become platforms used by terrorists to spread their message. That message, when reaching the virtual ears of an impressionable youngster like Pete, can be very attractive.

Since social networking inside Second Life is mostly unregulated and can be largely anonymous, Pete feels comfortable openly expressing his desire to learn more about jihad with his online friends. Some urgently try to dissuade Pete from pursuing it, but others quickly suggest that those avatars 'lack the courage' to serve Allah with their whole hearts. Pete thinks to himself that his is not afraid. He also secretly longs for the promise of sexual bliss in heaven sworn to those who support jihad.

As Pete goes gets deeper into the terrorist corner of Second Life, his interest in radical Islam also manifests itself in real life. He meets Jafar's "brother" at a local fast food restaurant and starts skipping school to hang out with his new, dangerous friends.

Jafar presents Pete with a plan: blow up a nearby professional basketball area during an NBA game. Pete researches the structure of the stadium online to find its weak points. He then straps on a "martyr vest" and blows himself up as part of coordinated plan orchestrated by Jafar.

The report concludes by implying Pete's theoretical downward spiral into terrorism wasn't an isolated case, rather it was the inevitable result of a world interconnected through social media.

One week later, Jafar and several associates meet inside Second Life to review all stages of the attack. They study many hours of film footage on police actions provided by national news stations. At the same time, Jafar notices a new avatar in Second Lie that has taken a particular interest in Pete's story. His MySpace profile that he is a 15-year-old male from California named Tom...

As absurd as the the report might seem, there is a kernel of truth to the story—some of the recent success of the Islamic State (commonly known as ISIS or ISIL) is in its ability to use social media as recruiting devices.

The group, which has taken control over large swaths of Iraq and Syria, is adept at using social networks like Ask.fm and Twitter to spread its message and recruit sympathetic individuals from western nations to its cause.

One eye-catching example is the case of three teenage girls from the U.K. whose Twitter profiles showed extensive communications with Islamic State militants before they traveled to Syria to fight for the group.

H/T MuckRock | Illustration by Max Fleishman

Escaped Texas cobra resurfaces on Twitter

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After reportedly biting its owner and causing his death, a killer cobra snake is on the loose in Austin, Texas.

And as is to be expected, that snake now has joined Twitter to 1) let panicked people know its whereabouts, and 2) taunt local officials who want to catch it.

First things first, the snake has to find a place to live in a city that's become a popular destination for hipsters, mustache enthusiasts, retirees, hipster retirees, and (apparently) poisonous reptiles.

It also didn't take long for the snake to slither into Texas politics...

...To try the nationally-recognized local cuisine...

...And to look for traditional Texas footwear.

But not everybody is laughing, and some authorities have tried to tempt the reptile with tacos in order to catch it.

But here's the worst news of all for Austin_Cobra. There's a new sheriff in town that also has joined Twitter and is now on the lookout for an escaped snake.

Update 3pm CT, July 17: According to the Austin American-Statesman, a cobra was found dead on the service road of Interstate 35 at about 3:30am Friday, and a local medical examiner will analyze it to determine if it was the cobra that killed its owner.

The snake appeared to have been run over. Somehow, though, the Twitter account lives on, leading us to wonder whether the photo below is simply the beginnings of a conspiracy theory.

Photo via Tambako The Jaguar/Flickr (CC BY ND 2.0)

Your Twitter hashtag is probably useless

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If you’re planning to hire a new employee for your social mediamarketing team and wondering whether a particular applicant is right for the job, you may want to start by taking a look at her Twitter profile. If she uses the #marketing hashtag in her bio or if most her tweets contain a hashtag for #every other #word, then the choice is simple: Don’t hire her.

What I just said is blasphemy in certain marketing circles. In this alternate universe, hashtags are an opportunity for discovery. If you employ them, adding them to topic-based words like #econ or #education, then those interested in economics or education are more likely to see your tweet when they search for those hashtags. 

This pro-hashtag view is held within Twitter itself. When I was an editor at a major national magazine we were visited by a Twitter liaison who chastised us for not using hashtags more frequently. Whenever we write a story about drones, he argued, then we should use the #drones hashtag. He backed up his argument by citing internal statistics showing that tweets with hashtags received, on average, more engagement than tweets without them.

But this is a classic correlation versus causation scenario. Anyone who has spent any time on Twitter knows that it’s populated with millions of bots, spam accounts, and RSS feeds. The use of a hashtag usually means that the tweet was written and sent by a human, so is therefore more likely to be retweeted than a tweet sent by a bot or a spam account.

In all likelihood, most hashtags deployed on any given day are tweeted out much more often than they’re actually searched for, meaning that there are many more people including the #econ hashtag than there are people going to Twitter search and plugging #econ into the field.

What I’m saying is pretty well accepted among the most elite Twitter users. Look at the Twitter accounts that receive the most engagement, whether it’s Justin Bieber or theNew York Times, and you’ll see they only use hashtags sparingly. This is partly because hashtags are ugly and make a tweet difficult to read. As Daniel Victor put it back when he was a social media editor at the New York Times:

I believe hashtags are aesthetically damaging. I believe a tweet free of hashtags is more pleasing to the eye, more easily consumed, and thus more likely to be retweeted (which is a proven way of growing your audience). I believe for every person who stumbles upon your tweet via hashtag, you’re likely turning off many more who are put off by hashtag overuse.

But even if you manage to get users to include your brand’s name as a hashtag, something many marketers would consider a crown achievement, the effect is likely to be minimum. The marketing software company Hubspot looked at three instances where the hashtag #hubspot became a trending topic, and two out of the three instances produced no noticeable spike in following.

That’s not to say all hashtags are useless. In fact, when deployed strategically, hashtags can perform extremely well at increasing visibility, driving engagement, or providing context for your followers. Here are a few examples:

Jokes: 

Some of the best uses of hashtags are when they’re included ironically or to provide subtext. At its most basic, this could be as simple as a #sarcasm hashtag. No, nobody is searching for that hashtag, but it contextualizes the tweet. A linguist at NYU recently studied 1,633 hashtags and found that female Twitter users were much more likely to use these “expressive” hashtags.

Beyond simple subtext hashtags, some of the most frequent trending hashtags are of the humorous “scenario” variety. For these tweets, the hashtag presents a scenario, like, for instance, the mashup of two movie titles, and users try to present the funniest version. As I write this, the #RejectedUniversityClasses hashtag is trending. Scroll through them and you’ll find plenty of gems like this one:

Live events

One of the few instances in which users will actually turn to Twitter search to follow hashtags is when something is happening in real time and they want to find people who are responding to that live event. This includes actual current events like the Ferguson protests or the Baltimore riots as well as pop culture events like the Mad Men finale or the Super Bowl

One of the most famous examples of this was the #StandWithWendy hashtag, which quickly reached trending status while Texas representative Wendy Davis filibustered a Texas bill that placed harsh restrictions on abortion. Its quick ascendancy led to the live video feed of her filibuster receiving hundreds of thousands of viewers, most of whom discovered it as a direct result of the hashtag.

Caused-based hashtags

Occasionally activists will band together in an attempt to raise awareness of an issue by employing a hashtag. My favorite example of this was #TakeMyMoneyHBO, a campaign launched by a software developer who wanted HBO to release a standalone app that didn’t require a cable subscription. It quickly gained traction and led to thousands of Twitter users tweeting out the exact amount they’d be willing to pay each month for such an app. 

As I wrote previously, it “allowed HBO executives to witness, in real time, how much money they were leaving on the table by continuing to require an expensive cable subscription as a prerequisite for HBO.”


I’m sure my views here are likely to be rejected by some who still worship at the altar of the hashtag. These hashtag devotees will point to some anecdotal instance where a hashtagged tweet of theirs generated increased following and engagement. 

But this doesn’t change the fact that hashtags are ugly and, for the overwhelming majority of them, unlikely to increase the audience size for your tweet. And for a platform that limits you to 140 characters, why waste a single, precious character for something that produces so little value?

Simon Owens is a technology and media journalist living in Washington, D.C. This article was originally published on his website. Follow him on TwitterFacebook, or Google+. Email him at simonowens@gmail.com.

Illustration by Max Fleishman

5 facts about your mom and social media

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A new survey from the Pew Research Center contains some surprising findings about parents' use of the Internet. While young people tend to think of their parents as low-tech squares, Pew's findings suggest that that's not entirely true.

Here are five facts about your mom—if she's representative of Pew's findings—that you might find interesting.

1) She’s using social media

Pew found that 75 percent of parents use social media. That’s right—your mom’s probably on Twitter. Sure, she might have joined the social network to monitor you, but she's also using it for herself. To wit…

2) She’s getting support from her friends

Just as their children develop friendships online, 74 percent of parents who use social media get support from their friends there. Women fare slightly better, with 45 percent of mothers who use social media saying they “strongly agree” that they get support from friends on social media, compared with 22 percent of fathers. Don't worry—your mom is still massively uncool. Because...

3) She actually responds to questions online

That’s right. Your mom presumes that if you ask a question, you're not being a wise guy—you actually need the answer. Pew found that 71 percent of parents on social media try to respond if they know the answer to a question posed by someone in their online network. The percentages are roughly the same for moms and dads.

4) She’s a social-media maven

Parents don't just use Facebook; they use a variety of platforms. And they do so about as much as non-parents. Three-quarters of parents use Facebook (vs. 70 percent of non-parents), 28 percent use Pinterest, and 27 percent use LinkedIn. A quarter of parents use Instagram (the percentage for parents under 40 is slightly higher) and about a quarter of them use Twitter.

5) She shares things on Facebook with wild abandon

Parents share photos of their kids like there's nothing else on the Internet. They are most definitely not on social media to lurk. Pew found that 94 percent of parents on Facebook share posts, links, and pictures there. Nearly all parents on Facebook are connected to their real-life friends (88 percent) and to family members (93 percent).

If Pew's findings tell us anything, it's that, in many ways, parents are just like us: keen on using social media to keep up with friends, share funny photos, and discuss whatever's happening in the world in 140 characters or less. 

So the next time you have dinner with your parents, ask your mom for her Twitter username. You never call and you never write—a tweet is the least you can do.

Photo via knightfoundation/Flickr (CC BY SA 2.0)

#IfIDieInPoliceCustody trends amid mysterious deaths of Sandra Bland, Kindra Chapman

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This week, two young black women were found dead in jail cells thousands of miles apart. In Waller County, Texas, on Monday, 28-year-old Sandra Bland was allegedly found hanging from a noose made from a trash bag. The very next day in Homewood City, Alabama, Kindra Chapman—only 18—was discovered hanging with a bedsheet around her neck.

Sadness and rage have permeated social media in the days after the incidents, with many across the country suspecting law enforcement foul play in the deaths—both determined to be suicides by police.

With the hashtags #SayHerName, #JusticeForSandy, and #IfIDieInPoliceCustody, Twitter users are both demanding answers and offering premonitory evidence that should they die in police custody, it won't be a suicide.

The hashtag is sad, morbid perhaps, but speaks clearly to the paradox of Bland's alleged suicide in her cell. Bland had graduated college in 2009 and had just accepted a job at the university that would have started on Wednesday, just two days after her supposed suicide. 

"We all want to know," Bland's friend LaVaughn Mosely asked at a rally outside the jail where Bland died, reported Click2Houston this afternoon, "How did a simple traffic stop end up with the death of a young black woman who was just trying to move on in life?" 

At a press conference on Friday, Waller County District Attorney Elton Mathis said the Federal Bureau of Investigation was reviewing video footage of the jail, and that he would show the footage to Bland's family once they arrived in town next Monday.

"We do not have video inside the cell, we have video of the hallway. We cannot find where anyone goes into her cell from the hallway to do her any harm," Mathis told reporters at the presser.

When one asked why there was no footage of the cell itself, Mathis responded: "There are some right to privacy issues we have to deal with, but other than that I can't give you an answer as to why there are no cameras inside jail cells."

Mathis bemoaned the "hateful calls and emails, hateful social media messages" his team had received this week, and said that the allegations spreading online that Bland was dragged out of her car's window during arrest were false.

Police have claimed that Bland was showing signs of mental instability at the time of her arrest, pointing to videos she posted on Facebook that discussed struggling with occasional depression and post-traumatic stress disorder. But friends and family tell a different story.

"Anyone who knows Sandy Bland knows she has a thirst for life. She was planning for the future, and she came here to start that future, so to say she killed herself is totally absurd," Mosley told Click2Houston.

Bland also tried to bail herself out, according to a bondsman who told the Daily Beast that Bland called him and asked him to contact her mother for bail just hours before her death.


Kindra Chapman was only 18, booked for allegedly robbing someone's cell phone. She was booked into the Alabama jail at 6:22pm CT, and found dead at 7:50pm CT, according to AL.com. There has been no explanation so far as to why the tomboy teen would, or could, kill herself in the hour that she was allegedly left alone in her cell.


On Twitter, black people pointed out that most people are on their best behavior in police interactions—even if it's difficult to do so.

While others referred to the tragic preparations they've already begun to make for the potential day when they, too, might die in police custody.

Of course no one should have to leave a permanent record to clarify why they did or didn't die in police custody. Nor should anyone have to leave media talking points with loved ones in case of their suspicious death. But the week's news has made #IfIDieInPoliceCustody a resonant rallying cry.

Photo via Connor Tarter / flickr (CC BY 2.0) | Remix by Max Fleishman

Donald Trump mocks John McCain's military service, draws ire from both parties

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If there's one thing you can say about Donald Trump, it's that he doesn't mind attacking his own party members just as much as the political opposition. Today, however, his comments weren't just directed at a Republican and fellow politician, but a military veteran and former POW. 

Speaking at the Family Leadership Summit in Iowa, Trump targeted United States Senator John McCain, alleging that McCain's popularity stems from the fact that he was a prisoner of war for over five years during his time as a U.S. Navy pilot. 

Trump's remarks quickly drew the ire of politicians on both sides of the aisle, including many fellow Republicans. 

In a weak attempt at damage control, Trump later tweeted a vague non-apology that hasn't seemed to calm the pitchfork-wielding Twitter mob one bit. 

Trump then posted a longer non-apology on Facebook

As shocking as an attack on a war veteran and POW is, especially coming from a presidential hopeful, Trump's bashing of McCain is just the latest in a long string of gaffes that include a jab at Jeb Bush's wife and some decidedly racist remarks about Mexican immigrants

Photo via Gage Skidmore/Flickr (CC BY 2.0) | Remix by Max Fleishman

Nicki Minaj's boyfriend, rapper Meek Mill, on Drake: 'He don't write his own raps'

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Twitter is the best app money can buy, and it’s free. After Nicki Minaj spent her Tuesday on the platform calling out structural racism in the music industry, her boyfriend decided to take shots at her ex.

That’s how Meek Mill’s messy Twitter diatribe started, at least. The Philadelphia rapper, who released his second album Dreams Worth More Than Money last month, called Minaj’s ex-fiance Safaree Samuels "gay":

This was odd enough, but after a few haphazard tweets about his album sales, he dropped the bomb:

In rap, authenticity is incredibly important. Calling someone’s raps ghostwritten is both a serious accusation and somewhat common according to many album liner notes. There is a line between crediting people in the studio who might suggest an idea and paying someone to write whole verses however, and Meek was accusing Drake of the latter.

Meek finally elaborated on Drake, saying Drake didn’t write the verse on his album, confirmed by having heard the verse rapped by an unnamed “youngbull” before the song had come out.

The rising beef was undercut by rumors that Meek Mill and Nicki Minaj had broken up. Neither camp has confirmed them, but Meek Mill did pull photos of Nicki Minaj from his Instagram account.

At this point the entire rap Internet was set aflame and nobody could believe that Meek Mill was really dragging the most popular rapper in the game through the mud. That absolutely included celebrities.

As many people wondered if Meek had been hacked, he posted this photo on Instagram:

At some point, Rick Ross tweeted and deleted a tweet containing "Drake>>>>>>Meek" and nothing else.

Meek responded:

More than a few rappers tried to get some press off this tizzy the rap Internet got itself into, including SpaceGhostPurrp and the perpetually thirsty OG Maco. Maco posted screenshots of Drake’s song credits, including the name Quentin Miller:

Miller is from Atlanta and makes up half of the pretty trash rap duo WDNG Crshrs, and has apparently been alleged as Drake’s ghostwriter before. Meek even ended up tweeting Miller’s name, and he is sure to be more famous today than he was yesterday.

After circling back to making fun of Samuels, Meek was asked to provide receipts for his Drake accusations, to which Meek responded, “I’m not saying nothing else!”

Meek’s refusal to give proof of Drake not writing his own rhymes extinguished some of the flame emojis from his earlier tweets, especially since it’s unclear how many people really care. Those are all still Drake’s hit songs regardless of who wrote them. But it was too late—the night became an avalanche of memes. By morning #MeekBeLike became a national trending topic, complete with its obligatory parody account.

Now all there is to do is turn on notifications for Drake’s tweets.

Screengrab via Jimmy Kimmel Live/YouTube


The 5 biggest beefs on Twitter

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On Tuesday, the world of Twitter erupted in a series of celebrity fights. Everyone yelled at everyone, from Nicki Minaj and Taylor Swift duking it out over racist MTV Video Music Awards snubs (yes, apparently the VMAs are still very much a thing) to Meek Mill putting Drake on blast for using a ghostwriter.

Beef kept in under 140 characters isn't a new phenomenon. Celebs have long aired their grievances there, like when Lorde got into a fight with Diplo over the DJ's body-shaming remarks about bestie T-Swizzle. And with Hollywood's biggest egos online, there's definitely going to be more than just a couple public quarrels.

So we've gathered the biggest, juiciest beefs to have sizzled on Twitter. Hope you brought a fork and knife, because this beef is prime. 


1) Jack Link's Jerky

Grab your spurs and saddle up—this beef is being jerky in more ways than one.


2) Boar's Head

Oh. My. Gosh. Boar's Head went OFF on poor Pamela. "You can try Tuscany Meats & Deli" is pretty much the "You can try Sears" line from Mean Girls. (But in deli terms, obviously.)

3) The Laughing Cow

Remove the ends, cut once, and pull—that's how the Laughing Cow also gets rid of its enemies.


4) Beef

Although @Beef has the biggest name recognition, its Twitter meat isn't all that tasty. Hardly any saltiness or sass. But I do have beef with the size of that Sirloin Filet portion—it's just inconsiderate.


5) USDA

And of course, we'd be beefless without the United States Department of Agriculture. Verified and engaging, this is the beef you need to be following on Twitter.

As Maya Rudolph declared on the SNL "Super Showcase" skit as Shonda, beef sounds right.


Photo via Jon Bunting/Flickr (CC BY 2.0) | Remix by Jason Reed

Meet Tomi Lahren, the breakout millennial conservative pundit of the year

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Tomi Lahren is 22, blonde, conservative, and photogenic. Lahren is fast becoming the poster woman for American public political discourse—she's a troll, in other words. 

Her videos, which have gone viral, read like a point-by-point refutation of traditional conservative arguments (based on a, well, conservative reliance on reason and evidence). There’s an eerie body snatchers vibe in which that tradition is replaced by an appeal to the emotions underlying a certain type of social conservative distaste with more mainstream responses to the conflicts that have given American life a sense of stress and distress.

Lahren says she comes from a family of Marines and in a segment called “Final Thoughts” from her On Point series on the One American News Network, she takes on the shooting of four Marines in Chattanooga, Tennessee, but seems to go off the road immediately and definitively.

“Climate change didn’t kill them,” she breathlessly snaps. “Lack of a free community college didn’t kill them. The income gap, wage inequality. Nope, not those things either. Gay marriage? Nope. White racism? Not that either.”

Lahren is apparently claiming that President Obama believes climate change killed the Marines in Chattanooga. The evidence for that assertion seems slim.

That video, which has been viewed more than 3 million times so far since it was posted July 18 on YouTube, got her an appearance on the mainstream cable show Fox & Friends and write ups in the New York Daily News and the Daily Mail, three media outlets that are rarely burdened with accusations of intellectual elitism.

In a puzzling tweet, Lahren protests, “America, I don’t ‘hate’ anyone. I just love my country.” What the quotation marks are saying is unclear, though they are sometimes used to indicate skepticism.

On another On Point episode, Lahren and somebody allegedly named Tommy Sotomayor (who calls himself “Mr. Controversy”) “get real about race” and encourage their listeners to “lose the white guilt.” She even asks Sotomayor if films like Selma "exploit" racism.

As one colleague put it, her videos play like bingo cards, hitting on every objection her fanbase might have to modern life.

One America News Network is a two-year-old channel owned by the family-owned, San Diego-based cable company Herring Networks, and is currently available in 15 million homes.

Screengrab via On Point With Tomi Lahren/YouTube 

Scientists are making hilarious jokes about the hysteria over gene hacking

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A biological technique for gene editing known as "Crispr-Cas9" (or more colloquially as "Crispr") hasn't always gotten great press. Reporters and pundits often focus on a potential dystopian future-world where genome editing is simple and cheap—and scientists are getting a little sick of all the hand-wringing.

Simply put, Crispr-Cas9 allows researchers to insert and edit bits of DNA into an organism's genetic code at will, as explained in a WIRED feature article published today on the technique. To be fair, the article itself gracefully handled all the ethical and proprietary nuances that come with breakthroughs in biotechnology. But was also peppered with ominous warnings of Crispr’s potential to wreak havoc on the world through the unintended consequences of unleashing genetically engineered organisms upon the Earth.  The cover of the magazine came with the partial-headline "The end of life as we know it."

The overall foreboding tone of WIRED’s article, coupled with the doomsday proclamations of other articles about Crispr, released something of a collective eye-roll among scientists on Twitter. They formed the hashtag, #crisprfacts to joke about Crispr’s seemingly limitless uses as a biological tool/weapon, painting it as a hipster-y Chuck Norris out to dominate the world.

In truth Crispr-Cas9 is a sort of a biological hack. Researchers harness the power many bacteria species have to obtain and remember DNA from viruses that attack them and then use that genetic tool to modify the DNA of any living organism. Previously, genetic manipulation was either laborious or crude, necessitating selective breeding or irradiating cells and hoping for interesting and useful mutations. Crispr makes that all much simpler and more efficient.

But the media’s promises of all the things Crispr-Cas9 can deliver—a world free of disease and hunger and yet riddled with designer babies, Gattaca mutants, and the unintended consequences of a wish upon a Monkey’s paw—may be premature and inaccurate. Researchers who use and study Crispr are well aware of the tool’s potential implications for use outside of the lab. Crispr is still not well understood and while there is some debate in this area, scientists are concerned with refining techniques involved in using it before diving headfirst into employing it to eradicate disease.

Crispr is a very important biological tool that will likely be one of many techniques we have to alter the genome of living organisms. Like in-vitro fertilization and cloning before it, it won't be without its ethical concerns and technical hurdles. But if we can move past that, Crispr has the potential to be a major game-changer for the health of the environment and we humans that occupy it.

Screengrab via Horizon Discovery/YouTube

Put the 'Gram' in 'Instagram' for Gorgeous Grandma Day

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We literally owe our grandmothers our lives, and that is certainly something worth celebrating. That’s why Gorgeous Grandma is among the more important totally fake holidays.

Today is a day set aside to celebrate the gorgeous grandma or grandmas in your life, and people have taken to Twitter, Facebook, and Instagram to share pictures of some truly beauteous older women.

Some are choosing to share grandma in all her current glory.

Others have opted with old photos of Grams from her heyday.

And for some, it was an opportunity to celebrate the gorgeous grandmas who have sadly passed on.

Older women don’t get a whole lot of love these days: Look no further than Marvel casting a 50-year-old Marisa Tomei to play much older Aunt May in the latest Spider-Man reboot. But blogs like Advanced Style and fashion spreads for the likes of Joan Didion, Joni Mitchell, and ’70s icon Twiggy show us that getting older does not mean getting any less hot.

And in a beautiful crossover moment, here is America's Grandma, Betty White, eating a hot dog.

So call your grandma, tell her you miss her, and most importantly, tell her she’s gorgeous.

Photo via Alex Santos Silva/Flickr (CC BY ND 2.0)

No, the Fukushima nuclear meltdown didn’t cause these flowers to mutate

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Sometimes, a rose is just a rose, and a two-headed daisy just a two-headed daisy.

The Internet is aghast at a photo of some daisies reportedly found near Fukushima. The flowers appear to be the mutant hellspawn of the radioactive materials that flowed into the area after a magnitude 9 earthquake rocked Japan in 2011.

But chances are, they’re just your average, everyday, run-of-the-mill mutant flowers.

According to mythbusting website Snopes.com, the image originally appeared on a Japanese twitter account on May 27, 2015.

Translation: “The right one grew up, split into two stems to have two flowers connected each other, having four stems of flower tied belt-like. The left one has four stems grew up to be tied to each other and it had the ring-shaped flower. The atmospheric dose is 0.5 μSv/h at 1m above the ground.”

According to Snopes, the photo was snapped at Nasushiobara City where the radiation level was deemed “safe for medium to long-term habitation,” (one small step above normal levels of radiation.)

It’s more likely that these daisies are simply displaying a rare plant mutation called fasciation, which affects many species of vascular plants.

“It's not clear what the cause of the mutation is, but genetic, hormonal, bacterial, fungal, viral and environmental causes have all been put forward,” ScienceAlert reported.

However, a brief literature search of radiation and fasciation suggests that there may be a connection between the two. That is to say, that a few studies have irradiated plants and seen fasciation occur. For example, this 2009 study irradiated a model plant called Arabidopsis and saw that some plants show fasciation as a result. A 2012 study saw a similar effect in wooded plants.

But both of these studies used high doses of gamma-ray radiation to induce the effects. It seems unlikely that the relatively low levels of radiation in Nasushiobara City would cause the effects, but there’s no real way to know for sure. Fasciation is seen all over the world and likely to be caused by many more mundane mechanisms than radiation exposure, so that seems likely to be the case here as well.

Photo via Perduejn/Wikimedia (CC BY 3.0)

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