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Drake's 'Views' lands on Apple Music—and gets roasted

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Superstar rapper Drake released his fourth solo album Views late Thursday via iTunes and Apple Music. The streaming and retail deal, exclusive for a limited window, was signaled in the evening with an interview on Zane Lowe's Beats 1 Radio.  

The Toronto rapper straddles the line between chest-puffing raps and melodramatic R&B that's less about lovemaking and more about relationship quarrels. Views leans on downtempo slow jams about fighting with your significant other in a Cheesecake Factory and sending group DMs to your exes.

It's a soft, sad, TMI-laden manifesto of heartbreak with a controlling, often-absurd protagonist. Cue the idol Internet madness that twists timelines whenever Drake releases new music.

While most fans seem to enjoy the sad tunes across Twitter, Drake—engulfed in a creative war last year with rapper Meek Mill allegedly sparked by accusations of ghostwriting—certainly offers up some bricks here. As Noisey's Craig Jenkins noted:
Originally dubbed Views from the 6, the record is loaded with headlining collaborators. Early Thursday, Drake posted a list of credits on Instagram.

It's a well-coordinating marketing attack, to be sure. But unlike previous releases, met with instant acclaim, Views brought with it a hung jury.


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