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'90210' star Jessica Lowndes promoted her new song by pretending to date Jon Lovitz

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Well, this is one way to get people to listen to your single. 

90210actress and aspiring singer Jessica Lowndes found a pretty ingenious way to promote her new song, "Deja Vu": She faked a relationship with SNL alum Jon Lovitz on her Instagram account for a week.

Many of the posts were vague in nature, implying only that Lowndes, 27, had begun dating an older man.

Some of the posts, though, had clues in the captions.

Fans had no way of knowing that much of the content came from the "Deja Vu" music video, in which Lovitz plays Lowndes's sugar daddy. 


Lovitz joined the prank from his own account, posting a selfie with Lowndes on Easter and calling her his "bunny." 

Given that more than 30 years separated the two apparent lovers, their photos together got the media worked up into a lather. Not everyone was fooled, though. Chrissy Teigen, for one, voiced her skepticism about the supposed relationship.

Teigen's timing was perfect, because Lowndes's new music video dropped mere hours later.

You've got to hand it to Lowndes: We'll definitely remember her song now—or at least, the fact that it existed. 

H/T Vulture | Screengrab via Jessica Lowndes/Instagram


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