Demonstrating the poor judgment and incessant need to have the last word that characterizes many of its users, Tinder picked a fight with a journalist on Twitter and issued a stream of defensive tweets Tuesday night.
Last week, Vanity Fair writer Nancy Jo Sales published a story, “Tinder and the Dawn of the Dating Apocalypse,” in which she detailed the dire state of modern dating and blamed it on the proliferation of instantly gratifying apps like Tinder.
“New York guys, from our experience, they’re not really looking for girlfriends,” one young woman at a bar told Sales. “They’re just looking for hit-it-and-quit-it on Tinder.”
“I hooked up with three girls, thanks to the Internet, off of Tinder, in the course of four nights, and I spent a total of $80 on all three girls,” a young man told her.
Quotes like these would lead you to believe that Tinder has, indeed, had an apocalyptic effect on the dating scene. But the people behind the app want you to know that Sales got it all wrong. They believe that Tinder is about connections and meaningful relationships.
In a seemingly endless Twitter rant Tuesday evening, Tinder's social-media team attempted to defend the company against the claim that it was contributing to the downfall of love and romance. The Tinder Twitter account began by calling out Sales by name.Then Tinder attempted to save face and combat the image of its app presented by Sales. Here's a choice selection from the tirade. Then Tinder tried to make a point about its app somehow serving the greater good. But really, at the end of the day, Tinder just wants to bring people together (in a totally non-disgusting way). Then the company did its best Big Lebowski impression. And much like a terrible person on Tinder, just when you thought the company was done, it pressed forward. Lest you think this is the end of Tinder (side note: why would you?), the company promised to forge on and keep "changing the world." Tinder has not yet responded to the Daily Dot's query about just who was behind these petulant tweets. Was it a low-level social media assistant? Or perhaps it was Tinder CEO Chris Payne? Regardless, we're definitely swiping left on this kind of defensiveness.
Illustration by Jason Reed