Every company wants its hashtag to go viral, but sometimes this thirst for attention backfires gloriously.
Nintendo was obviously referring to the Wiggler enemy from the Super Mario games, but it missed the one letter that it absolutely couldn't afford to miss.
For those of you unaware, according to Dictionary.com, a wigger is “a white youth who adopts black youth culture by adopting its speech, wearing its clothes, and listening to its music.”
Nintendo pulled the tweet and quickly apologized.But once something lands on the internet, it’s never truly gone. Nintendo fans on Twitter are having a field day. And just like that, a new meme was born. Thank you, Nintendo.
Photo via Nintendo of America/Twitter