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Uber CEO issues hollow tweetstorm apology


Taxi replacement service and den of iniquity Uber is in hot water this week following BuzzFeed's revelation Monday night that a top executive suggested smearing journalists who criticized the company, including high-profile Silicon Valley reporter Sarah Lacy. Instead of firing that executive, however, Uber's CEO blasted out a series of tweets that answered no questions, suggested no improvements to Uber's corporate culture, and offered no evidence that Uber had learned its lesson.

Kalanick's rationale for not firing Michael, who has already trotted out the standardpatheticapology, is that he thinks Michael is capable of learning from his mistake. It's hard to reconcile this conclusion with his second tweet, which said that the mistake was evidence of "a lack of humanity."

A quick review of Kalanick's own conduct suggests that he may be more interested in retaining a top executive than ameliorating the concerns of journalists like Lacy. A March 2014 GQ feature about Uber contains this lovely sentence:

When I tease him about his skyrocketing desirability, he deflects with a wisecrack about women on demand: “Yeah, we call that Boob-er.”

That Kalanick lives in a bro bubble is apparent from the fact that, according to San Francisco magazine, he is "repeatedly, and not necessarily unkindly, described by friends and colleagues as 'douchey.'" Only someone to whom "douchey" is a term of endearment could think that Michael is worth keeping around, or that today's tweetstorm is an appropriate response to his misconduct.

As an interesting and revealing addendum to the San Francisco nugget, the author of that story also revealed the following:

While I was reporting my recent cover story on Uber and its CEO Travis Kalanick, several current and former Uber employees warned me that company higher-ups might access my rider logs.


Twitter, needless to say, was not impressed with Kalanick's generic apology.

And just in case you thought this wasn't a corporate culture problem:

Illustration by Jason Reed

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